If you are the owner of a retail store and looking to transform your space with lighting, we aim to give you a couple of tips and tricks to make the most of your space. Lighting is a popular way of adding a unique design and is often used by high-end designers and brands within their stores.
Here are a few top tips on how to use accent lighting:
Design vs Visibility
Lighting can be used for a number of different purposes. You may opt for lighting as a focal point, revolving your shop around the design of the physical light. For example, chandeliers or fairly lights give an aesthetically pleasing appearance to your store. If you were hoping to use lighting specifically to draw attention to your products or services, you may opt for spotlights as an alternative.
Direction lighting is an extremely popular technique for retail stores, where spotlights are often used to create a particular effect. Using direction lighting may need a number of adjustments to create the right impact. You may need to take into consideration the amount of space you have to designate specific lighting choices. The way lighting is used and the type of lighting all depends on how you wish to use your space.
If you intend to use lighting to highlight specific products, you need to ensure you do so effectively to make the most of the accentuation. Highlighting an area which doesn’t showcase the best of your products won’t add any benefit; instead, lighting used to highlight key items should be your intention. You should be able to lead customers towards your products through lighting; for example, creating a path through your store based around the light and dark contrast.
It can be easy to get carried away with lighting, so using it subtly is the key. Light, bright lighting may appear too bold and brash. You should aim to use lighting as a refined method of selling products rather than appearing too obvious.